Get Marketing Results
With Public Media in Kansas City

A woman with gray hair, glasses, and a striped blazer smiles during a consultation with a KCUR sponsorship representative.

Elevate Your Brand With Purpose

Bring your marketing goals to KCUR and Classical KC and experience the impact sponsorship achieves for your business. Make values-based connections rooted in trust. Build preference from Kansas City’s most influential audiences and inspire them to act.

Person looking at KCUR website on her smartphone while at a KCUR event with flowers on the table

What is Public Media Sponsorship?

Public media sponsorship is a marketing tool that works differently than advertising for powerful results. Earn favorability for supporting KCUR’s local journalism and NPR programs and Classical KC’s music. Your investment in the nonprofit service of public media is so meaningful to our audiences that it infuses their ideas and behaviors. It positively affects:

· Image

· Consideration

· Purchases

· Recommendations

Photo Credit: Katie Frankenbach

Public Media Sponsorship Drives Consumer Action

Our audience consists of high-value consumers and community leaders — ideal targets for your marketing campaigns. They eagerly support businesses that sponsor their local NPR station and recommend them across their professional and personal networks.

The 2026 NPR State of Sponsorship survey, fielded by Kantar, shows that public media sponsorship motivates action, builds preference and lifts reputation.

84%

of listeners take action in response to hearing an NPR sponsorship message

79%

of listeners have a more positive opinion of public radio sponsors

77%

of listeners prefer to purchase products and services from public radio sponsors

Source: Kantar, NPR State of Sponsorship Survey, 2026

START YOUR CAMPAIGN

KCUR and Classical KC Audiences Are Influential

Through sponsorship marketing campaigns on KCUR and Classical KC, you’ll engage educated decision‑makers with the purchasing power to act on your messages. Public radio listeners are 243% more likely than the average American to be influential, based on their advocacy for causes and community involvement.

Source: MRI-Simmons Doublebase Fall 2025, NPR listeners, Base: Total U.S. Adults