Amplify Your Brand With KCUR and Classical KC Audio, Digital and Events

Photo Credit: Evert Nelson

Our sponsors span more than 35 industries and include businesses of all sizes, from national brands to locally owned companies. We’ll collaborate with you to tailor marketing solutions that deliver effective message frequency to best serve your goals.

Our specialty reporting and programs provide opportunities for contextual alignment:

Boost Customer Engagement Across Multiple Touchpoints

Text reading "UP TO DATE" in blue and yellow on a black background.
Text reading "UP TO DATE" in blue and yellow on a black background.

Up To Date, KCUR’s flagship news and public affairs program

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News Desk Sponsorships, including Education, Health, Arts & Life

KCUR Generation Listen, young professionals network

Marketplace logo — a colorful geometric logo with overlapping triangles in blue, green, and yellow, and the word 'Marketplace' underneath.

Marketplace, the country’s most widely consumed economic news program

Start Your Campaign

Our Sponsorable Platforms

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Radio

:15 messages written in a hype-free tone that resonates with public media audiences

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Digital

Display banners including rich media and mobile

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Streaming

:15 messages air at the gateway to the stream

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Events

Networking opportunities at community celebrations and educational forums

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Podcasts

Pre-, mid- and post-rolls reinforce messaging throughout shows

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Newsletters

Display banners in newsletters and native marketing via dedicated email

Public Media Sponsorship Drives Consumer Action

Our audience consists of high-value consumers and community leaders — ideal targets for your marketing campaigns. They eagerly support businesses that sponsor their local NPR station and recommend them across their professional and personal networks. 

The 2026 NPR State of Sponsorship survey, fielded by Kantar, shows that public media sponsorship motivates action, builds preference and lifts reputation.

84%

of listeners take action in response to hearing an NPR sponsorship message

79%

of listeners have a more positive opinion of public radio sponsors

77%

of listeners prefer to purchase products and services from public radio sponsors

Source: Kantar, NPR State of Sponsorship Survey, 2026

START YOUR CAMPAIGN

Discover the Marketing Impact of KCUR & Classical KC

We’re here to help you reach your marketing goals. Connect with us today to amplify your message across our multiplatform ecosystem of:

  • On-air Messages

  • Display Banners

  • Streaming

  • Podcasts

  • Email Newsletters

  • Events